Writing is an art. Publishing is a business. Do you think like a business manager as you market your writing to publishers? The marketing mix model, used by businesses everywhere, will give you a new way to look at your marketing efforts. The marketing mix has four components: Product, Promotion, Place, and Price. The Christian business marketing mix contains a Fifth P, Prayer. Learn to manage the P's to create your own personal marketing plan for your writing career.
Topics covered will include:
· Overview of the marketing mix concept
· Defining your product
· Promotion methods and message
· Networking, being in the right place and the right time
· Pricing your work
· The role of prayer in planning
Instructor: Emily Akin
Course Dates: September 15, 2010 - October 8, 2010 (4 weeks)
Cost: $100
To Register: Click on the button below and submit your registration fees. Your payment is your registration. A few days prior to the beginning of your course, you will be added to the course e-mail group. If you wish to use a different address than the one submitted with Paypal, please add a note to your payment, or send Tracy an e-mail when you send payment.
